was created by Bart Maes to treat his daughter suffering from serious problems of concentration and an allergy to cocoa. After this personal experience, Mr. Maes then wanted to develop an activity for putting his new knowledge of nutrition at the service of all.
, is the motto of Amanprana, inspired by Hippocrates and resulting from the observation that the Western evils are mainly caused by the food and the way of life. Refining foods, for example, removes a large portion of the minerals, fiber and vitamins which they contain, causing them to lose their initial vitality.
On the contrary, Amanprana products are subject to the minimum of possible treatments in order to preserve them as a whole. The brand never resorts to the use of isolated substances, whether chemical or natural.
Amanprana products are
organic and vegetarian. They are intended to support and strengthen our vital force in a serene way, without harming our body or our mind. In short: gently, without excess.
In Sanskrit (the ancient classical and written Indian language)
'aman' means peace or rest, while
'prana' refers to the life force/energy. Hence the emblem of the brand depicts the serene life energy, symbolised by the elephant.
Amanprana also ensures that it uses healthy, environmentally friendly packaging and prefers glass to plastic (better for the environment, health and taste).
Amanprana products are :
- always lactose-free, gluten-free (except wheat germ)
- always organic, vegetarian, vegan
- talways without chemical preservatives, perfumes, flavour enhancers or coloring agents